Privacy Policy

Information on the processing of personal data pursuant to EU Regulation 2016/679 (GDPR)

Data Controller

The Data Controller is:
Aste Florio S.R.L.
Via Ugo Balzani 25, 00162 Rome RM
VAT: 16581451008
Email: [email protected]
Phone: +39 06 8382 9000

Data Collected

The website asteflorio.it collects the following types of personal data:

  • Browsing data: IP address, browser type, pages visited, time spent
  • Voluntarily provided data: name, email, phone, messages sent via the contact form. When submitting the form, the IP address and browser user agent are also recorded for security and abuse prevention purposes.
  • Cookies and similar technologies: for the website's operation and, with consent, for analytics and third-party services. For more details, see the Cookie Policy.

Purposes of Processing

Personal data is processed for the following purposes:

  • Responding to information requests
  • Providing real estate auction consulting
  • Sending communications related to requested services
  • Fulfilling legal obligations
  • Improving the browsing experience on the site
  • Anonymized statistical analysis of traffic and browsing behavior via Google Analytics 4 (with consent)

Legal Basis

Data processing is based on:

  • The data subject's consent
  • The execution of pre-contractual or contractual measures
  • The legitimate interest of the Controller
  • Compliance with legal obligations

Data Retention

Personal data is retained for the time necessary to fulfill the purposes for which it was collected, and in any case:

  • Contact data: for the duration of the business relationship and for the following 10 years
  • Browsing data: for a maximum of 24 months

Data Subject's Rights

Pursuant to Articles 15-22 of the GDPR, the data subject has the right to:

  • Access their personal data
  • Obtain rectification of inaccurate data
  • Obtain erasure of data
  • Restrict processing
  • Receive data in a portable format
  • Object to processing
  • Withdraw consent at any time

To exercise their rights, the data subject can contact the Controller at the email address: [email protected]

The data subject also has the right to lodge a complaint with the Italian Data Protection Authority (Piazza Venezia 11, 00187 Rome - www.garanteprivacy.it) pursuant to Article 77 of the GDPR.

Data Transfer

Some third-party services used by the site may involve the transfer of data to servers located outside the European Union:

  • Google Analytics 4: anonymized IP web traffic statistical analysis, with user's consent (Google LLC, USA - Standard Contractual Clauses / Data Privacy Framework)
  • Google Maps: embed on the Contact page (Google LLC, USA - Standard Contractual Clauses)
  • OpenStreetMap: cartographic tiles for property maps (OpenStreetMap Foundation, UK - Country with adequacy decision)
  • WhatsApp: direct contact link (Meta Platforms, USA - Standard Contractual Clauses)

Transfers are carried out in compliance with Articles 44-49 of the GDPR, based on adequacy decisions or Standard Contractual Clauses approved by the European Commission.

Security

The Controller adopts appropriate technical and organizational measures to protect personal data from unauthorized access, loss or destruction.

Changes to the Privacy Policy

The Controller reserves the right to modify this policy at any time. Changes will be published on this page with an indication of the last update date.

Last updated: February 2026